It challenges how we design things to move beyond simply mitigating harmful environmental practices but to move toward an environmentally positive approach, using the systems of nature as models. AllMusic Review by Stephen Thomas Erlewine. Being “less bad” is not the same as doing good. Trucost was commissioned by the Cradle to Cradle Institute to determine the impacts of Cradle to Cradle Certified product certification. FastCompany profile of the author, William McDonough. In other words, it is not a book that merely informs the reader. Review: Cradle. To find out more, click. Bill Gates, tech pioneer, co-founder of Microsoft, and co-chair of the Bill & Melinda Gates Foundation, is an avid reader who people follow... "Reduce, reuse, recycle," urge environmentalists; in other words, do more with less in order to minimize damage. Time magazine Hero for the Planet who is changing the design of the world. Submit an Assessment Summary Report, assembled by your assessor, to the Institute for final review. I made the following changes: Linda researches and writes about environmental topics to share information and to spark conversation. They show that products can be designed that are fully "bio-integratable" (including natural breakdown and absorption processes), where all the parts are fully reusable and that beautiful, functional and affordable, too. 2 Comments on Review: Cradle. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, such an approach only perpetuates the one-way, "cradle to grave" manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. I am wondering, for example, what to do with mine, now that I have read it. Step 4: Receive certification for your product >> Learn More. Basically, the philosophising here is fine. The ideas were interesting and case studies were compelling... William McDonough: designer, advisor, co-author of Cradle to Cradle + The Upcycle. Goodreads helps you keep track of books you want to read. Institute staff are now working with the Certification Standards Board to review and address the comments received. That we would need huge technological advances before we could make any changes. Our factories produce toxins. Cradle to Grave, TV review: The cockney accents are a load of pony in this south London caper Sean O'Grady @_seanogrady. Article bookmarked. No matter what sort of change they've made structurally to their offices, they can never amend the massive destruction to the planet. The ideas of designing production and products so that there is minimal or no waste, and multiple processes can benefit from each other is certainly elegant and timely. But they don't offer clear alternatives or helpful advice for finding products that follow their "cradle to cradle" philosophy. What they say will surprise you. On the other hand it will be super easy to throw it in the plastic recycling bin (which will lead to incineration with energy generation in my city). Both are recognized as experts in their fields and have hands on experience putting cradle-to-cradle concepts into practice. And woe to the small yellow flower that rears its head!”, Design, Ecology, Ethics and the Making of Things by William McDonough, Eaarth: Making a Life on a Tough New Planet, Cambridge Programme for Sustainability Leadership. Welcome back. Quite an inspiring book filled with possibilities about how we could live, could imagine our future. ❤, Captains of industry and environmentalists of any stripe. Despite the highly engineered plastic, supposedly reusable, pages, they can't. 4/6/2014 0 Comments “[Creating a sustainable society] is going to take us all, and it is going to take forever. Instead, they argue for designing products from the. Three stars doesn't quite do justice to this book. McDonough and Braungart write with audiences in business as well as from the ecology and social justice camps in mind, and the several groups will find a careful and measured approach that does a great job of pursuing the middle path while still offering a substantial and worthwhile vision for future ecologically minded design. It seems a bit over optimistic, maybe, but the new generation, at least, should now the possibility of producing products that do not scrap in a heap after their expected life. I am particularly pleased that you have been able to load your data easily and see real benefits from using Cradle's traceability, unique indirect (transitive) cross referencing and nested tables! I just saved you the trouble of reading this repetitive bore. Cradle to Cradle is a essentially book of questions, and a calling for people to not only re-think the way we make things, but to re-think the way we perceive ourselves as pitted against the natural world, rather than working with the natural world. The ingenuity expressed in these pages opens up so much, much of which has been tested in the private sector. Scary. 09/03/13, What is Community Choice Energy and Why Should You Care? Posted by Christer van der Meeren February 12, 2019 February 12, 2019 6 minutes to read. Cradle to Cradle Certified™ Version 4 The second draft of the new Cradle to Cradle Certified Product Standard (Version 4) has been completed and was available for public review from 20 July to 4 September, 2020. Noted eco-designers suggest a paradigm shift in human habits of manufacture and consumption. Virtual 08/22/12, Trade Shows Go Virtual and Green 08/20/12, U.S. Green Building Council and LEED Rating System 04/10/13, UN Climate Summit 2014 – All Hands on Deck 10/02/14, Vat Meat, Cultured Meat, In Vitro Meat – Would You Eat It? What if manufacturers strived to design products that weren't simply "less-bad", but were actually good for the environment? Cradle is an interesting and imperfect narrative puzzle that may or may not be a tad bit too smart for me. William McDonough, an architect and Michael Braungart, a chemist, focus on the major environmental problems and find ways to build and manufacture things friendly to the environment. Her mission is to live more lightly on Earth and to persuade everyone else to do the same. Be the first to ask a question about Cradle to Cradle. A very interesting book that ought to be required reading for anyone at least marginally interested in the environmental catastrophe we humans seem poised to create. The book is well written with numerous examples alongside clear articulations of principles and commitments, which I found to be wise and compelling. “What if humans designed products and systems that celebrate an abundance of human creativity, culture, and productivity? Learn how your comment data is processed. Other books may cover this topic better (such as Slow Death By Rubber Duck maybe). The authors never actually delve into practical reality much (with maybe some almost-exceptions related to architecture). Cradle to Cradle: Remaking the Way We Make Things, by William McDonough and Michael Braungart, offers an alternative to the linear cradle-to-grave industrial model of extract, manufacture, use, and dispose of. Cradle to Cradle certifications occupy a primary position — the foundation, in a sense — for long-term green-building or health-and-wellness oriented building strategies. CRADLE TO CRADLE. I was not aware of that, although always am looking for ways to reduce plastic usage and to recycle but I was not mindful of Down-cycling, for example, as a main problem of recycling, or about the design of the non-hybrid products in a way that at the end they. TL;DR Defines an obvious problem and then offers no realistic solution to address it. Cradle to Cradle draft standard open for public review By Beth Wright | 22 July 2020 Font size Email Print The Cradle to Cradle Products Innovation Institute has made the Cradle to Cradle Certified Version 4 draft standard available for a second period of public review. Take this book to the beach; it's waterproof! This site uses Akismet to reduce spam. As for throwing away - there is no more "away". It models human industry on nature’s processes viewing materials as nutrients circulating in healthy, safe metabolisms. “Cradle to Cradle design (also referred to as Cradle to Cradle, C2C, cradle 2 cradle, or regenerative design) is a biomimetic approach to the design of products and systems. "Reduce, reuse, recycle," urge environmentalists; in other words, do more with less in order to minimize damage. Burning waste for energy is used. Cradle to Cradle Review: Making Sustainable Dreams Reality. Lewis Perkins, President - C2CPII spoke at the Sustainability Drinks Bangalore Edition III themed on Circular Economy. Cradle to grave is fallacious. Your email address will not be published. Just a moment while we sign you in to your Goodreads account. Thus, instead of designing products that are destined eventually for the landfill. Icestone countertops – Cradle to Cradle Certified Silver Made in the USA, Icestone’s durable surfaces are made from 100% recycled glass, Portland cement, and non-toxic pigments. How to make a video presentation with Prezi in 6 steps; Oct. 14, 2020. by North Point Press, Cradle to Cradle: Remaking the Way We Make Things. I was not aware of that, although always am looking for ways to reduce plastic usage and to recycle… but I was not mindful of Down-cycling, for example, as a main problem of recycling, or about the design of the non-hybrid products in a way that at the end they can be reused either in the natural biological cycle or industrial cycle. The authors, one a chemist, and the other an architect, have thought more deeply about what "green" truly means (in terms of the environment) than anybody else. De bonnes idées illustrès par des exemples ce qui permet de comprendre et de rester dans l'abstrait. The authors convey their vision of an industrial re-revolution through bits of history, stories, and examples. But don't mistake them for shallow utopians, the authors are deeply attuned to the need for transitional structures, and they offer some constructive ways forward given the present circumstances in the last third of the book. In fact, why not take nature itself as our model for making things? The central issue in this book is the notion that we can manufacture products and infrastructure that are really, actually good for the environment instead of simply being "less bad". But then, that’s the point” (McDonough and Braungart 186). That banks and stock markets and what have you all came into existence only during the Industrial Revolution, to support the new-born Capitalist Machine? We are running out of resources. It is a book that seeks to change the very nature of how we do business and how we interact. Start by marking “Cradle to Cradle: Remaking the Way We Make Things” as Want to Read: Error rating book. I share only slightly less their optimistic view, but still, I'm a bit too cynical by nature. Everyone on the planet should read this book. Production and consumerism wasn't really a part of environmentalism that I was overly interested in before this book. The book itself embodies its theme of cradle-to-cradle. Where Al Gore said humans are destroying the planet, but you can make it all OK by replacing a lightbulb, "Cradle to Cradle" suggests that everything you currently do for the environment is not good enough. For instance: Isn't it funny that in, say, apple juice boxes, the product inside has a shorter shelf life than the packaging? Materials recovery is good. 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Ask a question about Cradle to Cradle Institute to determine the impacts of Cradle to Cradle trouble..., advisor, cradle to cradle review of Cradle to Cradle why Should you Care just 8! Was not the best presentation lewis Perkins, President - C2CPII spoke the!