What’s holding us back? It can also ensure that analysis is consistent from year to year. A strong report shows exactly what a company must out-compete to be successful. How you design your competitive analysis report can have a significant impact on your business success. Unique Value Propositions, Approaches to the Presentation of Competitive Analysis Template Data, Improve Your Competitive Analysis with Work Management in Smartsheet. It is also a vital component in any business plan. Use Excel formulas and your scores will automatically total and appear on a heat graph. The following list includes some of the main methods for finding company information: Very few, if any, businesses can excel today without some social media presence. Competitor analysis. Competitive advantage boils down to why a customer likes them better. Great resources for this section of your competitive analysis report are product rating sites like Capterra and G2Crowd. 20 min read. And as with any market research, it’s critical that you speak with real people who use your product and your competitors’ products. Stay up to date on your strategy and your competition’s. Summary AGENDA Competitor Analysis 4. Cultivate your company’s own voice. This document can help your investors or executives see why they should put time and money into your business project. Even lists can be made more engaging and informative by spacing out list items and giving more emphasis to headers: The more you can replace descriptive paragraphs and long lists with thoughtful visuals, the more your readers will thank you. What new products/features are they working on? That’s why a competitive analysis is so crucial to your success as a business. Simply copy it to your own Google Drive, or you can download the spreadsheet to work through. Find templates for the web, social media, small and general business analysis, and the presentation of your findings. A detailed review helps uncover potential opportunities. An analysis of competitors helps you to better serve customers. A Competitor Analysis template is a tool which can be used to help you outsmart your competition by helping you to spot opportunities and threats and make the right strategic decisions. Like the template below, each competitor profile might include: This overview will help your readers get a big-picture view of the market landscape. A competitor analysis is an assessment of the strengths and weaknesses of your businesses’ competitors. We also offer free, downloadable templates in Microsoft Word, Excel, PowerPoint, and Google Docs formats — all of these templates are customizable so you can include the particular information that’s relevant to your organization and analysis exercise. Examples of Features •Price •Benefits •Quality •Durability •Image/style If you take a look at the competitor analysis template below, you might notice that the designer has switched up the layout from page to page, but many of the other design elements are kept consistent. The level of detail you include in each section of your competitive analysis report will vary depending on the stage of your business growth and your goals. For a slight deeper dive, you can use this PowerPoint template. Consider the brand story, and note which social media channels the site supports. From a media strategy perspective, the analysis of competitor collateral is essential for launching effective SEO-driven campaigns. Use a competitor analysis template for a professional look and feel, how your target customers rate the competition. Jun 12, 2017 - Go to www.slidebooks.com to Download and Reuse Now a Competitor Analysis Template in Powerpoint | Created By ex-McKinsey & Deloitte Strategy Consultants. The right report design can inspire stakeholders to take action based on your findings, while a mediocre design may reflect poorly on your hard work. Stuck on math homework? It’s time to figure out where every major competitor currently fits into the competitive landscape. Engaging in competitor analysis will allow you to answer these questions. Customize the template to your liking–no design no-how required. A side-by-side comparison with top competitors helps teams strategize better, plan business growth and provide a clearer vision for the organization. A competitive analysis is an important business document in which you assess your business or a specific business project and compare it to your potential competitors. All instructions in brackets and italics – [like this] – are intended to assist you in completing the plan.To help you complete your template, you should refer to the accompanying ThinkBusiness.ie Marketing Plan Guide for additional information. What’s the weakest area for our biggest competitor? Competitor analysis. Customize It. Potential Competitors 5. Backlinks are pages that link to other businesses’ pages, but not yours. CA templates generally include the following sections: The target market (personas) area of this section looks at collateral and social media to determine the competitor’s target audience. No design know-how required. Start by determining who your competitors are, what you think you already know about them, and what you know about your own business. A competitive analysis template helps ensure that you store captured information. Starting with a pre-designed competitor analysis template, like the one below, takes almost all of the design work out of the mix so you can focus on the content (while still impressing your stakeholders). Backlink analysis helps you gain links to your page from important sites. Here are the steps you need to take to get started: Step 1: List Your Competitors This article explores why competitor analysis is so important to e-commerce businesses, and how to conduct one, step by step. A competitive analysis is a statement with the purpose of evaluating your competitor's weaknesses and strengths that will provide you with an advantage in the marketing industry. It is ready to customize template which can easily be tweaked according to your content. Breaking down your product and your competitors’ products feature-by-feature will allow you to see what really sets everyone apart. What are we doing really well (in terms of marketing, products, sales, branding, technology, etc.)? Competitive analysis template. Any way the customer is solving the problem now is competition. ©2020. . We don’t want to distract ourselves from customers by obsessing over what competitors are doing or not doing.”. And if you’re a consultant competing for a project, a pre-designed template may just give you the edge you need to land that client. Get a full competitive analysis framework that's been real-world tested, and learn the tips and tricks for capturing competitor data and conducting research. If you are in the Hotel Management industry, then you have to use this competitor SWOT analysis template for sure. They’ll give you an unbiased view of your company and your competitors. The template provides a summary and a table of the results so that the audience can get a clear picture of the results. If you’re still not quite sure how to start laying out your template for a competitive analysis, here’s a free competitive analysis template you can work from to get the ball rolling. The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Your competitive analysis should inform your marketing plan, your business plan, your consultant report and every part of your high-level business strategy. They believe you should focus on your own market share. Distribution channel details include information about affiliates, retailers, and wholesalers. Competitors Analysis Template. Pricing details include list prices for key products and services. That’s what makes the SWOT analysis so essential. Your competitor analysis framework should give your stakeholders an overview of how the playing field looks. Competitive analysis—also referred to as competitor analysis—is the practice of evaluating the landscape for competitive products, services, and companies. It’s possible that the brick-and-mortar competitor is less important than the online competitor. You can conduct primary market research, with: When assembling your market research you may just want provide a high-level summary of the industry trends, like this competitor analysis example shows: Or you may want to dive into detail on the demographics of a particular consumer segment, like this: But if you’re a consultant or advisor struggling to get buy-in from skeptical stakeholders, the report below would be ideal. Download. Company Profile 6. For a more in-depth look at your competitive landscape, this competitive analysis Excel template might be helpful to you. page 1 Enter details on five competitors and rate the applicability of each factor to your business. You can’t create a competitive analysis report without doing extensive market research, which is all about gathering information to understand your customers, identify opportunities to grow, and recognize trends in the industry. Group your competitors by type, use a table to compare features, and create a competitive intel repository that multiple teams can access. Use this report to capture features of competitor websites, or adapt it to perform competitive analyses on other aspects of businesses.This template proves space to record details of search functionality and any other pertinent features. Whether you’re a startup trying to break into the marketplace, a consultant trying to get results for your client, or an established company looking to cement your foothold against the competition, a well-researched competitive analysis gives you the tools you need to make strategic decisions.. ‌ Download Competitive Analysis Presentation Template. Competitive analysis Excel template. Establish how your product or service differs from the competition and create your strategy with this competitive analysis report template. In other words, what’s unique about the product or service that draws customers? But let’s talk about the parts of a competitive analysis that every report should include. When creating a competitive analysis for your small business, you want to conduct a thorough review of all facets of marketing. Competitive analysis (CA) — sometimes called competitor analysis — is a vital process to help businesses stay on the cutting edge and anticipate market changes that they can use to their advantage. Competitor research is crucial to the success of your business and this framework analyze the market competition and allows you to quickly adapt to changes to stay ahead of the trends. Competitive analyses, which should be conducted periodically, can help you strategize and plan for company growth by discovering opportunities and threats. In addition to the usual queries about business factors, you may also want a template that reminds you why you are conducting the analysis. Competitive analysis puts a spotlight on the strengths and weaknesses of competing organizations as well as your own. This competitor analysis template will be handy in many stages of your company’s growth, and it has to be frequently updated. Keep core design elements like colors and fonts consistent, Use visuals to summarize important information, Click on any of our templates; you’ll enter our online drag and drop, throughout your report (with one highlight color to draw attention to key takeaways and important numbers), for your headers, subheaders, and body text (with no more than 2-3 font styles per report), Use the same style of visuals throughout your report (like flat icons or illustrated icons… but not both). See why Smartsheet is the platform you need to drive achievement, no matter the scale of your ambition. Competitive analysis (CA) — sometimes called competitor analysis — is a vital process to help businesses stay on the cutting edge and anticipate market changes that they can use to their advantage. Get this template now. ‌ Download Value Proposition Comparative Analysis. Here are some questions to kickstart your SWOT analysis: In your report, you could arrange your SWOT analysis in a simple list, but it can be helpful to use color-coded quadrants, like the competitor analysis example below. The external and internal factors of your company and your competitor will always be changing. Status Quo 3. You can combine this information into customer personas. Enter details on five competitors and rate the applicability of each factor to your business. And as with any market research, it’s critical that you speak with real people who use your product and your competitors’ products. Click on any of our templates; you’ll enter our online drag and drop report maker tool. A review of indirect competitors (those who offer a slightly different product or service that could substitute for yours) provides clues to potential direct competition or new opportunities for your business. This competitor analysis template is useful for mapping out industries or categories. She’s particularly interested in helping people communicate complex information. He advocates, “First of all, I’m focused on customers and not competitors. Nevertheless, don’t discount the value of other paths to help you learn about your industry and niche. 1. Background information on a competitor may include the location of their head office, the number of employees, recent acquisitions, Securities and Exchange Commission (SEC) filings, and the names of key staff members. Understand your competition with this accessible analysis template. This PPT template collection is 100% editable and includes a variety of Competitor Analysis PPT slide designs to choose from. Also, document any other web pages where competitors are referenced. Besides distracting from the content of the report, it might even put your credibility at risk. Note how each quadrant is paired with an icon: After summarizing your strengths, weaknesses, opportunities, and threats, it’s time to look at the bigger picture. Choose a template from our pool of ready-to-use templates. Competitive analysis presentation. And written summaries will only get you so far. Summary. Use a competitor’s weaknesses to understand how you can fill gaps to make their customers your customers. When engaging in competitive analysis, you can use a template to consider and capture details of the marketing landscape in which your business exists in order to improve your marketing decisions. Download Competitor Analysis PowerPoint Templates and make stunning presentations showcasing the strengths and weaknesses of current and potential competitors. Download Online Strategy Competitive Analysis Template. Competitive analyses, which should be conducted periodically, can help you strategize and plan for company growth by discovering opportunities and threats. For SEO research, survey domain authority, the keywords that attract traffic, and the amount of traffic for each of those keywords. From these, your company will be able to develop marketing strategies to … Definition 2. Keyword gap analysis highlights keywords you don’t currently have on your site that rank well for other competitors. Some marketing specialists think that knowing competitor market share is unnecessary. That’s the only way to get an accurate picture of how your target customers rate the competition. The Parts of a Competitive Analysis Template, How to Find Market Information to Complete Competitive Analysis Templates, Competitive Analysis Templates for Web and Social Media Analysis, Competitive Analysis Template for Small Business, Competitive Analysis Template for Evaluating Results vs. Learn how the flexible, extensible Smartsheet platform can help your organization achieve more.